Posts Tagged ‘3D CAD’

Product Marketing Video from Industrial Design 3D CAD

Friday, November 18th, 2011

Product marketing : Videos utilize many things in order to convey an idea, and we have had the opportunity to work on a handful of product video releases that show three options.

If you are looking to add a marketing video to your product development, we have worked on taking 3D CAD and get it into our 3D CGI video editor, but also we have assisted with creating unique hand drawn video, as well as reality merged with CGI.

If it requires a little bit of everything, we have done storyboarding, music, voice over, and editing into one package as we collaborate with other professionals to make it a one stop shop for cutting the finished package.  Scroll down to see the 3 video options and styles, video links are provided below the short descriptions.

Story Board

Story Board

Video Option 1:

In this video, the style was to create a hand drawn simplified story line. In which we described the product development process, with a bit of company history, how the ideas get developed and the features of the product. IDWS worked on bridging the hand sketching storyboard with music and voice over into one package.

Industrial Design LED Light

Industrial Design LED Light

Video Option 2:

Because we work to help customers design and develop products from Industrial Design to Manufacturing we create both the concept sketches to start out, but also the process of developing the 3D CAD for manufacturing and virtual product assembly and fit.  But these 3D CAD files can also be used to generate 3D CGI for HD video.  The CRS LED light project used this process to render out the 3D CAD into a format for Video with music background for a trade show presentation.

CRS LED Light CGI Annimation Link

Industrial Design Clay

Industrial Design Clay

Video Option 3:

To blend both the 3D CAD with reality you need to involve both video and CAD and merge them into one video. Here David Duncan from IDWS is seen at the beginning of the video showing the transition of concept development into clay sculpting and onto 3D CAD development. The video goes on to show the production cycle from concept to production.

Industrial Design Clay Sculpting

In the end using this method of marketing can really show the full potential of what your company can offer.  If you need further information about your product or video needs, contact David Duncan by email at IDWS Inc.

How 3D vision can help Product Design

Monday, November 22nd, 2010

Walk into any television and stereo entertainment store this fall and you will be witnessing some of the latest 3-D television sets.  Displaying 3D Blu-ray movies and soon to come 3D television shows, 3D documentaries, and even live 3D sports broadcasts.  Imagine NFL football games on Sunday afternoons, let alone how this will improve seeing the undulating fairways and greens while watching Golf and the PGA at Augusta National for the Masters this spring!

Stereo imaging has been around for many years, but this latest advancement in Home Theatres has given us cost effective stereoscopic 3D flat screens and glasses allowing the viewer to travel through space, showing heights, depths and textures like we have never seen before - all right in our own living rooms!  So, when will we adopt this this technology into our everyday Office Space?

Virtual Reality in CAD ( Computer Aided Design) has been around for a decade or more, used often in architecture to show fly through landscapes and streetscapes for construction projects, as well as  with a handful of high-end vehicle designs on Mercedes-Benz and Aston Martin cars.  But this technology is now on the verge of being offered in Tablets and Laptops in a cost effective way getting this into the hands of every designer and engineer at their own desk!   And so what we as a group of professionals really haven’t done before is engage this technology at very basic level of product design involving our engineering and industrial design in the day to day developments of a project. 

Currently the best way to “see” a product for form and fit is to use Rapid Prototyping repeatedly, until we are comfortable with the end result.  This is used currently because so much information and comfort level is lost on the CAD system when only being able to see the parts on a 2D monitor.  

However a handful of companies have developed software and hardware for design professionals to start utilizing this advanced technology allowing for 3-D visual experience.  Nvidia has been developing packages that give new tools to designers to create that next generation of products, 3D Vision gives “graphics solutions for real time collaborating design reviews complex data exploration, immersive realistic 3-D environments and faster time to insight”


In the past 3-D vision technology has been out of reach for most of our desks and was at best used mostly as a board level type design tool.  Imagine now, that the design work environment can be done with 3D visual support on a single desktop monitor, no longer restricted to large projected images or using a CAVE, the rooms specifically designed for virtual reality simulations.

Operating with this kind of 3D vision is really very simple, all you need is a compatible 3D GPU ( graphics processor unit) a 3D vision ready flat screen display or projector and a set of the 3D glasses for viewing.  With many 3D CAD software packages getting into the support of such technologies, companies like Rhino3D, Autodesk, Catia & Siemens are among the handful of CAD developers catering to this new technology.

So the big question is this, How will this new 3D vision change or improve the product development process and lower the costs to create and prototype new ideas and product ventures?   Soon we will know, but it’s probably just a matter of time before the 3D stereoscopic display monitors start to take over, and the replacement of the 2D flat screen monitors in the Engineering and Industrial Design Offices become the norm, offering this new technology to the research and development process.

Welcome to our Product Design Blog

Thursday, March 5th, 2009

Blogging about Product Design is new for us, so hopefully we can assist in a way that moves ideas forward.

Please check out our Pages and Categories for Interesting Topics relating to Industrial Design, Product Development and Final Production Methods.

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